Personal Marketing and Self-Marketing Words that Deliver Success

Personal Marketing Statements

Don't be too worried if, like a lot of us you have some difficulty when it comes to talking about yourself. The preparation of some self-marketing, personally spoken “Presentation” statements can give you a real edge when it comes to your turn to talk about yourself.

These personal marketing statements can easily be learned and delivered when you need them.

Your personal describing skills can be developed and some of us are better than others, but many of us can get a little tongue-tied at the time when we need to be at our most eloquent.

A solid framework of personal statements which you have already carefully thought through, means you can respond quickly in any given situation.

To find out how you can learn more about your personality and easily build up your own personal marketing statements, hop over to my Personality Type page and read about your personality type. You can also get a free Career Personality Test Report which will give you a new slant on describing yourself.

When you consider there are all sorts of situations when you might benefit from talking to someone in either a formal or non-formal way, if you get these prepared, it will be so much easier.

Check these examples of personal marketing statements I've given you and then prepare your own.

Your 'Capsule' Profile or 'Elevator' Statement

A 30 second “Capsule” that illustrates who you are, what you do, and benefits to an employer

The Capsule Profile includes:

What I am
What I have done
What I can do
My strengths
Lasts for approximately 30 seconds

Your Career Overview

which in most cases is the answer to the "Tell me about yourself" question and should be something like this statement:

The Career Overview

Must have an interesting storyline
Highlights your strengths and achievements
Is keyed into the needs of the buyer
Is lucid, clear and succinct
Include a brief version of your leaving story
Lasts for approximately 3 minutes

"Tell me about yourself" is by far the most common job interview question and is often the first thing that is actually asked of you. You need to have a short yet concise answer, so that you do not babble on and aggravate the interviewer. Click on the link for the best ways to answer this important question.

However, do not over rehearse, as this will become evident when you start talking. The best way around this is to use bullet points on a piece of paper that you can build upon (but only use this for preparation - do not take this piece of paper into the interview).

Remember that the aim of this question is to find out your skills and suitability for the position. It's not the same as when out on a date and the other person asks this same question; in an interview, the hiring manager wants to know who you are in a more professional sense...they don't care if you've got 3 cats and like to ice skate. They care about your attitude, career aspirations and previous achievements so your top interview answers must include them.

Your Personal Marketing Exit Statement

An “Exit” statement to express positively why you left (or are leaving) your last job

An Exit Statement or leaving statement helps to protect you from the emotions of a difficult job loss. Some thoughtless interviewers try to put pressure on by asking questions like:

"Why did they get rid of you?"

"Why did they make you redundant?"

Your exit statement might go like this:

"Following a difficult year for the business, the directors decided to reduce the number of staff in the manufacturing division. A number of people including me were affected, but I understand the reasons for the decision and don't regret my time working there. I learnt a lot and had some very good colleagues. I also know I have developed a good range of skills so I'm pleased to be here to discuss this job with you today."

See how you can make a clear statement that satisfies the interviewer but also leaves it looking forward positively.

You can answer this question with confidence when you've prepared an exit statement that gives the facts in a positive light and leaves you in control.

Your Personal Marketing Key Strengths Statement

A "Key Strengths" summary of your most powerful skills and attributes

This example I've given you here should get you thinking so give your own Key Strengths statement some thought now using the tips I've given you.

"I have very good communication skills; I work well either leading or being part of a team and I am self-motivated and capable of working on several tasks at once.
As a leader of small teams I involve people in the decisions so that they feel involved and ensure they have the opportunity to contribute to tasks facing the team. I manage the information, plan and organize and make the decisions as required.
With my strong communication skills, I have been able to motivate the staff to higher standards of performance meaning we have also helped our profits figures through increased sales and tighter cost-control.
Alongside this I have encouraged innovation and my team has produced several very good ideas for new products, services and markets. As an example the new widget has taken off in Eastern Europe and is contributing 7% of profits in less than 18 months.
Most importantly I actively seek to develop members of my team for their own careers sake but also for the future of the business itself. This means I also look for personal development opportunities to ensure my skills are kept up to date."

Your Personal Marketing Career Objectives Statement

A “Career Objectives” statement that has substance.

The Position or Career Objectives profile

States your preferred work situation/next job
Specifies your targeted industry or market
Shows strong benefits to a prospective employer
Indicates your greatest skills
Defines the level of the position you are seeking
Lasts for approximately 30 seconds and must be convincing!

Now practice these with someone else, until they sound completely unrehearsed!!

For more help with any aspect of self-marketing and speaking in public, I recommend you visit my Public Speaking where you can find masses of tips and information and advice on speaking in public, because the more natural you sound, the better!

It may be your personal marketing presentation statements or even for a wedding speech, this page can help you now.

Your personal marketing skills will be transformed and are the key to these personal marketing presentation statements I should also point out to you that every opportunity to market yourself and reinforce your suitability should be used ruthlessly and thank you letters after the interview can be used to do precisely that.

Body Language also has an important part to play in your career or job change.

Return to Your Career Change home page.

For an example of a Marketing CV and Marketing Cover Letter click Marketing CV.

You might also want to visit Career Management

Be sure to visit our Career Books Shop for extra reading and information.

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