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Objectives

by Anne Marie
(Dubai, UAE)

What can be the best objectives for applying in the brand management or marketing management?

Reply By Peter Fisher


You could try something like this, but I don't know enough about you to suggest anything more definite.

Objective
"To obtain a position of a Brand Manager in a major international organization with quality brands, where I can utilize my team management and marketing skills in defining new medias of marketing and building brand identity with the opportunity for performance-based advancement."

A career objective, often listed as objective only on your resume, is a statement of your career goals. It sounds simple – you want to get a good job, utilize your experience and education, and get paid well.

However, this is the most difficult part of the resume to compose, as you are limited to one to two sentences in which you are expected to convey your professional expertise, expectations from a job and an organization, as well as goals for your professional growth. Doesn’t sound so easy now, does it?

Here are some helpful tips on creating a winning career objective statement that will get your resume noticed and get your foot in the door.

First, make your career objective personal. Think of your whole resume as a sales tool; your career objective is your opening statement. You want your employer to know what you want, not just restate what other people want.

Second, you want to state your commitment to your career goal. If you are unsure of what you want, how is your employer to believe that you really want the job at their organization and you are not just applying because you want to get out of your current work environment?

Don’t be afraid to state what you want from a job and from an organization.

Third, while you want to state your commitment, you also want to show that you are willing to take action to achieve your goal. Indicate what direction or action you are willing to take in order to accomplish your goals.

Fourth and most important factor in a successful statement is being specific about what you are looking for in a work situation. While you can say that you are looking for a “challenging” environment, this doesn’t mean anything to your employer, as people define challenges in various ways. Avoid using generic and broad terms. Simply state what you want, and what you are willing to do to get it.

Read more at Career Objectives

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