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Key Strengths & Job Winning Self Descriptions

On this page I want to help you to understand your Key Strengths which are those specific skills and qualities that make you unique. I'll also show you that being able to talk confidently and convincingly about why these specific skills and personal qualities make YOU the ideal candidate to hire is one of the most important self describing skills you must master.

Not only because when you are able to do so, it also makes it much easier for you to give the best interview answers to answer the job interview questions that all applicants commonly have to answer.

Self Describing Skills

These self describing skills that I'm outlining here make a great interview self introduction & are the basis of job winning personal descriptions. There are 2 examples of key strengths statements on this page: go to example 1 or go to example 2.

Using these descriptive phrases can apply to your interview itself, to the words you use in a cover letter, or the way you write your CV or resume.

The other obvious point is when it comes to your annual performance appraisal, the better equipped you are to describe your personal strong points plus your key qualities, the better.

So, the question really is: do you know what you're good at? Or put another way, do you know how to find your Career Strengths? The answer to that question is given below.

You can now download the "Phrases for Performance Appraisals Guidebook" and use the exact phrases that professionals use to write their concise and powerful appraisals.

Many of us have a natural reticence to talk about our achievements and strong points, but when you want to convince a prospective employer to hire you, you must be able to describe your own strengths in terms that help you to be picked. See the examples at the bottom of this page.

So often, in my coaching practice, when I'm trying to find out about whether my client understands her own key strengths I generally, at some point ask this very straightforward and simple question:

"What are you good at?"

I ask this question purely to establish if they have already thought through this most important question and what it means to create job winning descriptions of their personality.

Some have, but more often they haven't and the answer usually involves lots of head-scratching, umms and arrhs and then quite often a monologue on what they're NOT good at!!

The point is that you need to know your own key strengths AND be able to talk about them! Also refer to the page on strengths and weaknesses to help you cover that particular issue.

And The Answer Is...

So, your answer to this question "What Are You Good At?" should be your key strengths statement which we talked about in personal marketing - let me remind you.

A "Key Strengths" statement is a summary of your most powerful skills and attributes. You should also check the key qualities and personal attributes every organization wants to see in it's candidates. This will help you to understand the 9 Key Qualities and Personal Attributes every organization looks for and how you can display your Key Qualities as work strengths.

Self Introduction And Key Strengths

When you come to the question of how to find hidden jobs this self-describing skill and being able to talk about your personal attributes and key strengths is absolutely crucial. What you will soon discover is that Self Introduction Is The Key To Interview Success and the key elements of a good interview self-introduction are:

  • Knowing Your Key Strengths
  • Being Able To Describe Your Skills
  • Illustrating Your Key Attributes
  • Creating A Confident Personal Attributes Statement

6 Key Strengths

Regardless of the industry, the company you work for or the job you perform, you should try to incorporate at least 5 of these 6 key strengths in your performance appraisals. There is such a strong emphasis on these because they very often form the essence of a company’s corporate culture, and if you can demonstrate them, you will be seen as being compatible, someone who will fit in with the organization.

  1. Leadership Skills: describe your highly developed interpersonal skill with an aptitude for team working and coordination. If you are an effective team leader and motivator able to work on your own initiative to meet challenging deadlines and maintain highest standards, you should say it very clearly. Especially if you have highly developed business management skills.

  2. Focus on customer satisfaction: describe how you contribute to enhancing customer satisfaction and loyalty for the company’s long-term growth.

  3. Teamwork and collaboration: highlight how you build long term relationships with other internal and external teams and work collaboratively to achieve organizational goals.

  4. Communication Skill: emphasize your willingness to listen to and adopt new ideas, or to try out alternative approaches.

  5. Interpersonal skills: stress your ability to work with different people and at different all levels within the organization.

  6. Adaptability to change: illustrate how you have been able to adapt to changes in the organization or industry sector.
Increasingly, its also true that the ability to speak in public, such as at a company seminar, will mark you out as someone who is valuable to the organisation. See the section on public speaking for more details.

Understanding your interests, employability skills, and attitudes will increase your confidence and help you sell your key strengths to a target employer. Increased self-confidence sends a positive message to employers. The key to success is selecting and supporting the skills that directly respond to the specific requirements outlined by potential employers in their adverts or person specifications which they usually produce as part of their job descriptions.

How to Find Your Career Strengths

When you discover your career strengths, your styles for communications, learning and leadership you are more in control of your career direction. See what career is best for you when you take the FREE MAPP Assessment and receive your free personalized MAPP summary report provided courtesy of Career Consulting Limited.

The Key Strengths statement:

  • Highlights your most important skills and abilities
  • Differentiates you from others
  • Avoids generalizations
  • Provides examples of your achievements
  • Spoken naturally should take no more than two minutes

Of course at interview, the question may take many different forms:

"What are your main strengths?"

"why should we hire you?"

"what do you think makes you the best candidate?"

"convince me you're the right person for us"

"how do your skills match our particular needs?"

As with all your Presentation Statements it should be so well rehearsed that it sounds completely spontaneous.

Example #1 Of A Key Strengths Statement

This example I've given you here should get you thinking so give your own Key Strengths statement some thought now using the tips I've given you.

"I have very good communication skills; I work well either leading or being part of a team and I am self-motivated and capable of working on several tasks at once.

As a leader of small teams I involve people in the decisions so that they feel involved and ensure they have the opportunity to contribute to tasks facing the team. I manage the information, plan and organise and make the decisions as required.

With my strong communication skills, I have been able to motivate the staff to higher standards of performance meaning we have also helped our profits figures through increased sales and tighter cost-control.

Alongside this I have encouraged innovation and my team has produced several very good ideas for new products, services and markets. As an example the new widget has taken off in Eastern Europe and is contributing 7% of profits in less than 18 months.

Most importantly I actively seek to develop members of my team for their own careers sake but also for the future of the business itself. This means I also look for personal development opportunities to ensure my skills are kept up to date."

Example #2 Of A Key Strengths Statement

If you refer to the sample CVs and resumes, a sample CV for a Chief Engineer, the statement from him might go like this:

"I have very good communication skills and work across all departments to ensure that issues are identified and practical solutions are prepared. Coupled with my project management skills and my hands-on leadership style I am able to consistently deliver and commission projects on time and to budget.

I am focused on internal and external customer's needs, rather than purely functional needs and I apply specialist skills in continuous improvement and world class manufacturing to increase efficiency, reduce waste and losses due to downtime.

As Chief Engineer I have initiated and managed strategic change programmes and implemented effective quality improvement programs all the way through to successful local level implementation. This has led to savings of £750k per annum and helps to maintain the position and financial strength of my employer".

These key strengths statements naturally answer many of the interviewers questions whilst being reassuring in content. You will find though, that they will create new questions for the interviewer, so be aware that you must be able to substantiate everything you claim.

Try working on your own statement using your own words and skills, blending them together to create a strong "key strengths" statement to meet your needs.

You'll be surprised how often you use this one!! If you are still struggling with it perhaps you need to brush up on your Public Speaking skills?

Key Strengths And Self Marketing

Self-marketing, or 'selling' yourself; writing cover letters and great resumes / CVs are all skills that most people could do better with the right information. These self describing skills make a great interview self introduction & are the basis of job winning personal descriptions. This can apply to your interview itself, the words you use in a cover letter, or the way you write your CV or resume. The other obvious point is when it comes to your annual performance appraisal. You can now download the "Phrases for Performance Appraisals Guidebook" and use the exact phrases that professionals use to write their concise and powerful appraisals

Your competencies are understood to be the skills, strengths and abilities that people possess which define their ability to perform their job and related tasks at the required level. Therefore the descriptive phrases may be written into a job profile by an employer, accompanied by the level at which the job should be performed. It follows that if you can match your own set of competencies to the set described in a job profile AND meet the performance level, then you would be a very suitable candidate for employment.

Related Pages

Completing a job application form? Use your key strengths when you prepare a personal statement.

Read more about how to describe your: Personal Attributes and your Key Qualities in order to Manage Your Career

I recommend a very good way to build up your key strengths and that is with a Personal Development plan; or go on to read more about how to formulate your own key strengths offer.

Return to Your Career Change home page.

You might also want to Find Your Strengths with the Strengths Finder 2.0 and read about how the Employee Review can affect your job security.


Are you looking for something more specific about your key strengths?

Perhaps you need an answer to an interview question? A CV or Resume layout? How to start Networking? Or some more Key Strengths Examples?

If you can't find what you want from the buttons on the left use the Google search box to search this site or the whole of the web.

Return to Your Career Change Home Page.


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