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Sales Resume - CV TemplateThis CV sample is for a Sales & Marketing DirectorThere are three clever ways you can get to use the expert's knowledge and experience and then quickly produce the CV or Sales Resume that you will be proud of and does the trick! Find out how at the foot of this page. Niall Fernley14 Mount Drive
A highly experienced computer-literate Sales and Marketing Director who has consistently adopted a systematic approach over all areas of responsibility, responding to the specific requirements of each market sector, and ensuring that the best possible level of customer service has been delivered. Operating in situations which have required responding to the management of change and evolving innovative solutions to deal with such matters, there has been developed in-depth appreciation of all areas of the FMCG market and the related supply chain.
Mexhandite International 1994 – Date Sales and Marketing Director • Led a team of 15 responsible for all marketing and home and export sales in Company manufacturing a wide range of household and personal care products • Increased annual sales year on year by 15%, i.e. from £10 million to £26 million
• Negotiated with major high street multiples; gained listings for private label and branded products
• Contributed to Company strategy as a member of Board of Directors
• Developed partnership agreements with leading retail outlets leading to major volume sales, e.g. Safeway soaps 16 million units, Morrisons fabric conditioner 1 million and Tesco washing up liquid 3 million
• Formulated pricing programmes to increase gross profits
• Co-ordinated all aspects of fast track product launch
• Project managed introduction of new products and new product concepts to all major retailers
• Restructured customer service department; improved level of service delivery to 98.9%
• Developed the volume and profitability of overseas market sectors through more effective sales and marketing campaigns
• Liaised with a particularly wide cross section of internal and external contacts and service providers
Celtic Pride Dairies 1992 – 1994 Group Sales Director • Rationalised sales operation of two separate companies and led sales team of 30; responsible for all training and development
• Negotiated new trading arrangements with high street multiples representing additional £7 million sales p.a.
• Co-ordinated all aspects of major new product launches
• Increased turnover to £170 million, the highest for any Scottish food manufacturer
• Delivered effective solutions to a particularly diverse range of sales related issues
• Contributed to the development of major sales and marketing campaigns
Penkish Farm Dairy Foods Ltd 1990 – 1992 Sales and Marketing Director • Devised and implemented comprehensive training courses to improve effectiveness of sales and marketing teams
• Held full responsibility for all sales and marketing activities in £78 million turnover company, managing 40 staff
• Managed all arrangements for FreshCool brand, Scotland's biggest grocery brand with £30 million sales • Operated in a pro-active manner to develop and launch brands to specifically meet customers' requirements, e.g. fresh milk portions (Forte) and FreshCool in plastic bottle
• Devised, developed and implemented a considerable number of influential marketing campaigns to increase public awareness of dairy product ranges
Meols Beverages Ltd 1984 – 1990 National Accounts Controller • Increased turnover in key accounts by 10% year on year (£24 to £40 million) with overall £5 million increase in profit
• Launched a wide range of new products co-ordinating all aspects of launch programmes including sugar free dilutable drinks for Safeway and Parton Hills mineral water as Waitrose and Tesco own brands
• Contributed to overall strategy in privately owned company
• Carried out general management role over production planning, distribution and planning areas
Further Education: BSc Combined Sciences, Garbidge University
Personal: Married, British, Full clean driving licence DoB 14-9-1972
References: Available on request.
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