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Marketing Resume SampleMarketing Resume Template or CV for Marketing ManagerAlways make sure your name is prominent at the top of the page; it doesn't matter if you prefer to center it or place it on the left or right, your marketing resume should be just that - a resume that markets YOU! Next be sure that they - whether employer or recruitment consultant - can find your contact details and get in touch with you by their preferred means.
STUART BARSTOW BA
23 Middle Cottages
A commercially minded B2B Marketing Manager with proven business judgement; strong strategic capability, leadership and general management experience. A track record of managing departments and multi functional teams during 17 years in FTSE 100 environment. Driven by challenge, excellent interpersonal and communications skills provide the ability to operate effectively at all levels and across all disciplines. Key Skills: Strategic marketing planning, cross functional project management, advertising and direct marketing, CRM, database management, branding. CAREER HIGHLIGHTS & ACHIEVEMENTS Communico PLC Head of Trade Communications August 97 September 04 Responsible to Marketing Director for all trade communications and sales support across company brands online and offline. Responsible for the annual Trade Communication Plan including objective setting and the strategies to support corporate scorecard targets for acquisition, retention and growth. Management of agency roster; Team of 24 and budget of £7million Main Achievements Established the Trade Communication Department in Communico. Setting vision and direction for the group. Developed a data acquisition programme to drive Communico business stock, (+£13m) Developed new lead generation programme which doubled sales enquiries (+£2m) Conducted full branding exercise & delivered creative consistency across the communication mix Incorporated email marketing as a mainstream channel for communication and lead generation. End to end strategy included e-enabling SAP systems Developed first customer segmentation model utilising internal and external data. Co-ordinated team to develop effective propositions for key groups Introduced campaign management software to facilitate closed loop Marketing. Led cross functional team which improved First Year Advertiser retention by 1.5% (+£1m) HST Communico Pages Ltd Group Marketing Services Manager Sept 94 Aug 97 All lead generation activity, Sales collateral and incentives and the planning and implementation of market and product initiatives through Sales. Management of agency roster. Team of 14 and budget of £4.5m Main Achievements Created one national marketing services department in Barking Delivered full automation of sales support material Centralised inbound sales leads handling. Improved lead conversion by 10% Conducted full tender exercise to review advertiser programme saving £700k Communico Pages Sales Ltd National Marketing Manager July 91 Sept 94 Responsibilities Handling inbound sales enquiries. Team of 15 and budget of £3m Amalgamated two departments into one National department Developed a portfolio sales proposition & delivered new range of materials to reflect this positioning Launched first points based Sales incentive to support new product launches Developed multi media closedown campaign to boost sales enquiries (+£1m) Launched new company policy to ensure all sales enquiries were handled within 48 hours, improving conversion by 10% Developed advert monitoring service for advertisers Established data quality management strategy & processes across the company
Communico Pages Sales Ltd Marketing Services Manager 1988 1991 Introduced sector specialist approach to acquisition Team of 8 and budget of £1m Developed an IT system to measure sales conversions by type of prospect Introduced full service channel support facility for National Accounts team Launched all new product/market initiatives to sales.
Qualifications: Marketing in Action Open University BA (Hons) Human Geography Central Polytechnic 2 A Levels, 6 O Levels Recent Awards 2004 Commended Precision Marketing, Best Interactive Media Initiative 2003 Winner DPA Marketing Award 2003 Gold DMA Awards, Business to Business Personal DOB: 20th November 1962 Nationality: British
Status: Single Follow The Above Marketing Resume LayoutBy making it easy for the reader to contact you they are more likely to get in touch than if they have to hunt for your contact details. What you create is an instant response. Want some help writing your marketing resume? Let Your CV Coach help you. Check my special offer career ebooks below to find out how to get more CVs like this in a pack of CV samples you can download.
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