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The Direct Approach1000% More Effective than Speculative Letters And The ONLY Way To Succeed In The Current Tough Jobs MarketThe direct approach is a radically different approach and is now the only way to succeed in today's tough job market. You already know there is so much more to getting a new job or career change than waiting for the right advert to appear, because if you wait, it may never appear or somebody else may get there first before you do. However, you can make things happen by applying my direct approach which involves careful research and targeting by putting together a carefully crafted direct approach sales letter. This type of letter is 10x more likely to get a response than any straight speculative letter. You know how some junk mail annoys you, but others you find interesting because it has identified your needs. THIS is what you are going to do to find a new job in The Hidden Job Market. The only way to think of this direct approach is as being a Direct Marketing Exercise to a specifically qualified target audience – it is NOT a mail-shot and certainly NOT a ‘speculative’ letter that some would have you waste your time writing. Let’s look at that more closely: Compared to a direct approach,the speculative letter or mail-shot is a waste of time, effort and possible opportunity.
Why The Direct Approach?Well lets look at what is wrong with a speculative approach first: • The speculative letter type of approach aims to cover as many possibilities as you can, so inherently it’s NOT specific to any particular reader. • It also labels you as a job-seeker and usually gets sent straight to the Personnel or HR Department (if they have one and it gets past the waste-basket). • Unless you want to work for the Personnel Department (if they have one) that’s the last place you want your letter to go. • Mail-shots in general usually have less than 2% response rate so to generate some interest, (even before an interview is offered) you’d have to spend maybe £300 on postage alone. • This approach at best will bring you what ‘they’ think you should have, NOT necessarily what you want for yourself. And the most important reason for NOT using a speculative letter: • Because you try to cover all the possible employers you make it virtually impossible to approach them in any other way. (Oh yes, you already sent your details didn’t you?) Go on and read my Hidden Jobs page for when and how you should use the targeted, direct approach to make things happen and find those hidden, unadvertised jobs. How To Use The Direct Approach?The Hidden Job Market: With Redundancies and Downsizing On the Increase and Unemployment Rising, The Trick Is to Find Jobs That No-One Else Knows About. Click Here And Learn How To Find These Hidden Jobs And How You Can Work The Hidden Job Market!
Before you write your direct approach letter make sure that you:
Remember - fail to prepare - prepare to fail The Hidden Job Market: With Redundancies and Downsizing On the Increase and Unemployment Rising, The Trick Is to Find Jobs That No-One Else Knows About. Click Here And Learn How To Find These Hidden Jobs And How You Can Work The Hidden Job Market! Use your skills analysis based on your achievements, together with your personal marketing statements to pack real benefits into your letter; the research you do will show you exactly what proposition you need to develop.
Research pays off and you can research likely targets by using: – Newspapers
– Journals
– Directories
– network contacts
– annual reports
– company web-sites
– other vacancies that are advertised
Take a look at my direct approach cover letter example especially the example #3 of a target letter to an organization which is expanding but has not advertised. We’ve already said that not all jobs get advertised; you can help the business save money with this approach, and fast-track yourself at the same time. When a need exists because of…• expansion or new locations; • departure or retirement of employees; • new product launches; • new markets at home or overseas; • downsizing (businesses often lose people they’d rather keep; • changes in legislation. …somebody has the problem to solve.You can present yourself as the solution, and so remove their headache. Use this direct approach as the second main tactic in your overall career change process; your time will be better spent on this and networking than scouring the papers for something to apply for. Remember also the tremendous value of phone power in your job search activities. Remind yourself of what you’re setting out to do, go and review your reasons for career change. Getting Cover Letters HelpUnderstand this: If you are writing to anybody for a job, whether the job has been advertised or not, your cover letter is more important than your CV or Resume; so if you want a successful career move you cannot afford to get this wrong. There are two ways you can approach writing letters: you can do it yourself and hope for the best, or you can enlist some professional help. The small cost involved for professional help is a great investment, because it means you instantly multiply the number of opportunities to land your dream job FASTER than you thought possible! You can choose which type of professional help you prefer and learn HOW to create exceptionally powerful cover letters - a skill you retain for life, or you can go for the faster "fill in the blanks" approach for an amazingly powerful instant letter. Looking for something specific? An answer to an interview question? A CV or Resume layout? How to start Networking? Or some ideas of your options? Just enter your keyword in the search box below to find your answer on this site or anywhere else on the web. You will see some adverts that may be of interest since Google targets ads to your particular interests, but your results will be below that. 
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